The Role of Style in Empowering Female Entrepreneurs

Let’s be honest, being an entrepreneur is no small feat. You’re juggling a million things, putting yourself out there, and showing up in spaces where you want to make an impact. And as women, especially, we’ve often been told to play it safe, not to stand out too much, to fit into some pre-approved version of what success looks like. But here’s the thing, if you’re building something incredible, why blend in when you were born to stand out?

Style, in so many ways, is your secret weapon. I know some people might roll their eyes at that but hear me out. How you dress isn’t just about looking good, it’s about showing up as the best version of yourself. It’s about saying, without a word, I’m here, I’m confident, and I’ve got something to stay.

When I started The Menopause Stylist, I quickly realised how much my wardrobe became part of my story. The way I dressed wasn’t just about feeling polished, it helped me feel powerful. And let’s face it, confidence can be a bit of a rollercoaster, especially when you’re trying to build something from scratch. There were days I doubted myself, felt like I wasn’t good enough, or wondered, Can I really pull this off? On those days, my clothes gave me the boost I needed. I’ll never forget a particular day when I had a big pitch lined up. I was so nervous, but I slipped on my favourite tailored blazer and a pair of heels that made me feel like I could conquer the world. The moment I caught my reflection, I felt different, taller, stronger, more me. And when I walked into that room, I owned it.

The truth is your style can be a game-changer when it comes to running a business. Whether you’re meeting a client, presenting at an event, or even just showing up on social media, your outfit says so much before you even speak. It tells people who you are, what you’re about, and even how seriously you take yourself and your work. It’s like your silent business partner, always working in the background to help you make the right impression.

But it’s not just about how others see you, it’s also about how you see yourself. When you dress intentionally, you’re sending a message to yourself that you’re worthy, capable, and ready to take on whatever comes your way. That’s powerful.

I also want to say this: your style doesn’t have to be flashy or expensive to make an impact. It’s about what feels authentic to you. For some, that’s a bold print or a bright colour. For others, it’s a perfectly tailored dress or a pair of trousers that fit like a dream. The key is finding pieces that make you feel amazing, because when you feel amazing, you show up differently.

Another thing I’ve learned, your wardrobe can help tell your brand story. Think about it, if your business is about creativity and bold ideas, does your wardrobe reflect that? If you want to be seen as approachable and warm, are your clothes communicating that energy? For me, my wardrobe became a way to visually express the values behind The Menopause Stylist: confidence, vibrancy, and authenticity. Even small touches, like incorporating your brand colours into your outfits, can make a big impact.

Of course, practicality matters, too. Running a business is busy enough without having to worry about uncomfortable clothes or shoes that pinch. You don’t have to sacrifice comfort for style you can have both. The goal is to feel good in what you’re wearing so you can focus on showing up fully, rather than tugging at your waistband or adjusting a sleeve every five minutes.

And let’s not forget the fun side of this. Your wardrobe is a chance to celebrate your individuality. Maybe it’s a statement necklace that always gets compliments, or a pair of shoes that make you feel unstoppable. Whatever it is, don’t be afraid to let your personality shine through. After all, you didn’t start your business to blend in, you started it to stand out.

So, the next time you’re getting dressed for a big meeting, a Zoom call, or just a regular workday, think about how your clothes can support you. Choose something that makes you feel confident, visible, and you. Because when you feel good about how you show up, it’s like the world can’t help but take notice.

You’ve got something incredible to offer, so why not let your style help you share it? The world needs to see and hear you, and your wardrobe is just one of the ways to make sure you’re showing up exactly as the amazing entrepreneur you are.

Stay Stylish, Stay Strong

Gx